It is very important to meet the audience’s expectations while making a film. Since they are the reason why people even make films, it is important to take into consideration what to do to entertain them and make them want to watch your film. You are not going to make a movie for yourself, you make them so an audience to watch an enjoy and make more people want to watch the film.
So there is this tactic to utilize while making a movie called The Triangle of Dependency, sometimes called The Media Triangle, suggest that the media text, institution and audience all influence each other in a certain way.
The institution will adapt their text according to what audiences want or need, otherwise they are not going to consume their product.
The audience will influence the text because it will be something that they would want to watch since research may have been done in order to find out what the viewer would want to watch.
While making a film, the institution are going to have to keep their audiences invested in their product; if a change in society occurs, they would have to adapt to the new society and its needs. They may need to change their text of it isn’t popular anymore.
If the movie is an a specific genre such as horror, it is important for the industry to keep up the audiences expectations of said genre; some people will want to watch a movie purely because of the genre, and if it doesn’t meet the conventions of it, audiences may not really enjoy the movie and leave a bad review of it because it doesn’t fulfill their expectations. If this is the case, the institution had been targeting the wrong audience and would have to change their genre that fits their stereotypes.
Source : https://educatorpages.com/site/ChristineFB/pages/lesson-2-media-studies
AS Media Studies 